Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products
Any paid form of nonpersonal presentation of ideas, images, goods, or services
Any item that is used to produce goods and services
A deduction from the price of goods
An objective or want that you plan to fulfill
Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products
The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
The total amount of money spent on costs of materials, labor, taxes, etc. to manufacture economic goods and services
The money received by resource owners and by producers for supplying goods and services to consumers
Specific actions that will be used to carry out strategies
An advantage consumers receive from using a product
The message channels used by a seller to promote a good, service, or idea; e.g., radio, television, newspapers, magazines, Internet
Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases