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Chapter 2 - The Competitive Market

Teacher: Ms Dent
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Across
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A competitive advantage where a company is able to hold on to it's customers in spite of competition.
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A type of sustainable competitive advantage.
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A method to achieve a non-sustainable competitive advantage.
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Type of competition between produces that are in the same category.
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Type of marketing where a customer has strong brand loyalty.
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A major reason people shop on the Internet.
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Offering a greater __________ is one way service businesses compete.
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Type of service which is performed to support the sale of a product.
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Where a product is sold.
Down
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When a consumer thinks of one brand first.
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It is very important that a service business maintains a good __________.
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The percentage one company's product take of the total market for that product.
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A business can achieve a sustainable competitive advantage by creating a ________ market.
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Type of competition between products that are not in the same category.