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Newsletter 5/14

Across
Which company acquired Shering Plough for $41 Billion in 2009.
This was the best selling prescription drug in 2018, 2019, and 2020.
Who is one of the leading psychologists in the study of heuristics and human decision making?
Name the Heuristic: You are noticed and seen by all…or are you?
Which product of ours delivers the right message to the right customer.
Which heuristic is this message written to: 'Unavoidable. There is always a risk of a reaction to Brand X.'
Down
Which company marketed heroin as a non-addictive substitute and cough suppressant?
I am one of 2 employees that lives very far from home?
What was the original name of Newristics when it was founded in 2012.
Humans search for alternatives until they find an acceptable solution rather than searching for the ideal solution.
I am one of 2 employees that lives very far from home?
Which product of ours benchmark messaging performance.