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Marketing Principles Vocab.

Across
The four basic marketing strategies, called the four p's, product, price, place, and promotion
A straight reduction in price on purchases during a stated period of time or of larger quantities.
The stage of new product and its proposed marketing program are tested in realistic market settings.
The practice of using the established brand names of two different companies on the same product
A particular group of consumers at which a product or service is aimed.
Down
A name, term, sign, symbol, or design, or a combination of these intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors
A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
a marketing research study that gathers ideas experiences them
The Product-Life-Cycle stage in which a product's sales start climbing quickly.