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Across
A direct inducement offering extra incentives all along the marketing route—from manufacturers through distribution channels to customers—to accelerate the movement of the product from the producer to the consumer.
The market segment or group within the market segment toward which all marketing activities will be directed is what?
Research that tries to determine market variables according to unquantifiable criteria such as attitudes, beliefs, and lifestyle.
The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy the perceived needs, wants, and objectives of individuals and organizations.
Cash refunds on items from cars to household appliances.
Down
A method of scientific investigation in which a researcher alters the stimulus received by a test group or groups and compares the results with those of a control group that did not receive the altered stimulus.
The presentation of a radio or TV program, or an event, or even a Website by a sole advertiser. The advertiser is often responsible for the program content and the cost of production as well as the advertising. This is generally so costly that single sponsorships are usually limited to TV specials.
The art of selecting, setting, and arranging type.
The systematic gathering and analysis of information on the reach and effectiveness of media vehicles.
Colors, type, or visuals that run all the way to the edge of the page.