1
intermediary that markets talent and determines an athlete's worth in a market
3
an individual that makes a purchase
8
the importance of worth or usefulness of something
11
the state of being useful, profitable, or beneficial
12
A company's identifying mark or logo
15
an athlete or entertainer who it NOT monetarily paid for performance, audience, all individuals at or exposed to an even
16
The difference between the selling price of a good or service and the cost of producing the good or service
17
an individual that supplies a product or a service
18
an athlete or entertainer who is monetarily paid for performance
19
an individual that supplies a product or service
21
One-way mass communications paid for by an identified sponsor
23
Interactive and interpersonal promotions meant to develop relationships and increase customer satasfaction
25
the practice by which a rival company attempts to associate its products with an event that already has official sponsors
26
A payment for material that has been copyrighted, or legally declared as belonging to the creator
27
segmentation based on personal interest or activities
32
A goal which can be felt but not directly measured
33
A corporate entity which is involved with a sports property in order to gain exposure and promote their products
36
The physical surroundings of a venue that impact spectators desire to stay and return to the venue
37
Authorized use of a brand, brand name, brand mark, trademark, or trade name
38
A company with a license to reproduce and official brand mark
39
events that supplement and surround the pre-defined core sports event