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Sports Marketing Vocab

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Across
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intermediary that markets talent and determines an athlete's worth in a market
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an individual that makes a purchase
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the importance of worth or usefulness of something
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the state of being useful, profitable, or beneficial
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A company's identifying mark or logo
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an athlete or entertainer who it NOT monetarily paid for performance, audience, all individuals at or exposed to an even
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The difference between the selling price of a good or service and the cost of producing the good or service
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an individual that supplies a product or a service
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an athlete or entertainer who is monetarily paid for performance
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an individual that supplies a product or service
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One-way mass communications paid for by an identified sponsor
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Interactive and interpersonal promotions meant to develop relationships and increase customer satasfaction
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the practice by which a rival company attempts to associate its products with an event that already has official sponsors
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A payment for material that has been copyrighted, or legally declared as belonging to the creator
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segmentation based on personal interest or activities
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A goal which can be felt but not directly measured
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A corporate entity which is involved with a sports property in order to gain exposure and promote their products
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The physical surroundings of a venue that impact spectators desire to stay and return to the venue
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Authorized use of a brand, brand name, brand mark, trademark, or trade name
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A company with a license to reproduce and official brand mark
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events that supplement and surround the pre-defined core sports event
Down
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Total money from ticket sales for an event
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Strengths, Weaknesses, Opportunities, and Threats
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segmentation based on measurable statistics
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Method of distribution for a promotional message
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an event, performance, or activity designed to entertain
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The application of marketing principles to sports and non-sports products through sports
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Tickets purchased for a block of games during a season, typically better quality seats
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A measurable and tangible goal
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Represents benefits of sponsors and advertisers for being involved in an event
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segmentation based on measurable statistics
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a sponsorship where only one partner is promoted or allowed promotional opportunities
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segmentation based on are, region, or climate
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a source of diversion engaged in for pleasure
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using advertising and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome
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a drawback sponsorship where sponsors blend in with all the other promotions delivered at an event
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area in which sponsorships are classified
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License purchased by a ticket holder which entitles that person to buy that seasons tickets
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a relatively small market with specialized needs