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Sports Marketing Vocab

Across
intermediary that markets talent and determines an athlete's worth in a market
an individual that makes a purchase
the importance of worth or usefulness of something
the state of being useful, profitable, or beneficial
A company's identifying mark or logo
an athlete or entertainer who it NOT monetarily paid for performance, audience, all individuals at or exposed to an even
The difference between the selling price of a good or service and the cost of producing the good or service
an individual that supplies a product or a service
an athlete or entertainer who is monetarily paid for performance
an individual that supplies a product or service
One-way mass communications paid for by an identified sponsor
Interactive and interpersonal promotions meant to develop relationships and increase customer satasfaction
the practice by which a rival company attempts to associate its products with an event that already has official sponsors
A payment for material that has been copyrighted, or legally declared as belonging to the creator
segmentation based on personal interest or activities
A goal which can be felt but not directly measured
A corporate entity which is involved with a sports property in order to gain exposure and promote their products
The physical surroundings of a venue that impact spectators desire to stay and return to the venue
Authorized use of a brand, brand name, brand mark, trademark, or trade name
A company with a license to reproduce and official brand mark
events that supplement and surround the pre-defined core sports event
Down
Total money from ticket sales for an event
Strengths, Weaknesses, Opportunities, and Threats
segmentation based on measurable statistics
Method of distribution for a promotional message
an event, performance, or activity designed to entertain
The application of marketing principles to sports and non-sports products through sports
Tickets purchased for a block of games during a season, typically better quality seats
A measurable and tangible goal
Represents benefits of sponsors and advertisers for being involved in an event
segmentation based on measurable statistics
a sponsorship where only one partner is promoted or allowed promotional opportunities
segmentation based on are, region, or climate
a source of diversion engaged in for pleasure
using advertising and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome
a drawback sponsorship where sponsors blend in with all the other promotions delivered at an event
area in which sponsorships are classified
License purchased by a ticket holder which entitles that person to buy that seasons tickets
a relatively small market with specialized needs