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Sports Ent. Marketing Vocab

Across
Area in which sponsorships are classified
Increasing a sponsorship with additional marketing efforts
Organizers promotional message delivery
Physical surroundings of a venue that impacts the spectators desire to stay
Method of distribution for a promotional message
Company which sells merchandise to the end user
Segmentation based on personal interests and activities
Retailer focused promotion aimed at increasing short term sales goals
Marketing principles used to market a team, individual, or event
A source of diversion engaged in for pleasure
Tickets purchased for a block of games during a season
The importance worth or usefulness of something
Intermediary that markets talent and determines an athletes worth in market
An individual that makes a purchase
Segmentation based on area, religion, or climate
The difference between the selling price of a good or service and the cost of producing a good or service
State of being useful, profitable, or beneficial
A companies efforts at developing a personality and image
A goal which can be "felt" but not directly measured
A company with a popular "official" logo
Down
A relatively small market with specialized needs
All individuals act or exposed to an event
One way mass communications paid for by an identified sponsor
Developing, pricing, promoting, and distributing products to satisfy customers needs/wants
Return on investment
Events that supplement and surround the pre-defined core sports event
A sponsorship where only one partner is promoted or allowed promotional opportunities
Application of marketing principles to sports
Analysis or study undertaken by an organization to identify its internal Strengths and Weaknesses, as well as its external Opportunities and Threats
Marketing item of value; such as a league, team, coach or player
The practice by which a rival company attempts to associate its products with an event that already has official sponsors
A company with a license to reproduce and official brandmark
An event, performance, or activity designed to entertain
An athlete or entertainer who is monetarily paid for performance
Using advertising or other forms of communication to achieve a desired outcome
An athlete or entertainer who is NOT monetarily paid for performance
An individual that uses a product or service