Area in which sponsorships are classified
Increasing a sponsorship with additional marketing efforts
Organizers promotional message delivery
Physical surroundings of a venue that impacts the spectators desire to stay
Method of distribution for a promotional message
Company which sells merchandise to the end user
Segmentation based on personal interests and activities
Retailer focused promotion aimed at increasing short term sales goals
Marketing principles used to market a team, individual, or event
A source of diversion engaged in for pleasure
Tickets purchased for a block of games during a season
The importance worth or usefulness of something
Intermediary that markets talent and determines an athletes worth in market
An individual that makes a purchase
Segmentation based on area, religion, or climate
The difference between the selling price of a good or service and the cost of producing a good or service
State of being useful, profitable, or beneficial
A companies efforts at developing a personality and image
A goal which can be "felt" but not directly measured
A company with a popular "official" logo