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Chapter 12 Vocab

Across
Standing for "service quality" - a survey instrument within the field ; measures customer perceptions of service quality along 5 dimensions
A method of assessing service quality in which 6 to 10 guests gather with a facilitator to discuss perceived problems and make suggestions
Standards that can help ensure success by providing employees with clear and specific performance expectations
An organization's written promise to either satisfy guests or compensate them for any failure to satisfy them regarding the overall service or particular aspects of it
Down
A method for obtaining guest feedback, often in the form of a postcard, enabling guests to rate the quality of the guest experience
A means of comparing what is happening in the service experience against what is supposed to happen, usually but not always expressed as a measurable service standard
Hired or in-house person who poses as a guest, methodically samples the service and its delivery, observes the overall guest service operation, and then submits a report to management