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Entreprenuership

Across
The different products and services a business sells.
The name, symbol, or design used to identify your product.
Uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service.
Amount earned as a result of an investment.
Pricing that is determined by using the wholesale cost of an item as the basis for the price charged.
Pricing that is based on the belief that certain prices have an impact on how customers perceive a product.
Pricing that offers customers a reduced price to encourage them to buy.
Identifies how marketing goals will be achieved.
A business’s percentage of total sales generated by all companies in the same market.
A blending of product, price, distribution, and promotion used to reach a target market.
Creating an image of a product in the customer's mind.
Define your market, identify your customers and competitors, outline a strategy for attracting and keeping customers, and identify and anticipate change.
Down
All of the processes—planning, pricing, promoting, distributing, and selling—used to determine and satisfy the needs of customers and the company,
Pricing that is determined by considering what competitors charge for the same good or service.
Pricing that is determined by how much customers are willing to pay for a product or service.
Product characteristics that satisfy customer needs