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Campaign Operations_2

Across
Special coding which allows integration of packages with the marketing automation platform
A flow which defines when the email needs to be delivered, wait times, multi channels, etc
A Marketing Automation platform which was purchased by SalesForce
Campaigns using multiple channels
External marketing efforts that involve a monetary placement of ads, etc (Two words separated by _)
This type of campaign can target even your unsubscribed customers
Type of a customer who stops doing business with the organization
Down
A customer is no longer interested in the marketing mail, he will?
EU regulation on Data Protection
A type of lead scoring technique where the values change as per the customer/lead demographics
A type of profiling where information is gathered gradually from leads
We make use of these when we need to do webinar registrations, surveys, etc
A type of a channel where messages arrive in your app
A type of a channel where messages are flashed on your device screen