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Chapter 17

Across
Showing your audience that you understand their needs, have their best interests in mind.
Three elements- ethos, logos, and pathos
Credibility
When you connect a set of specific, related facts to arrive at a more general conclusion
An audience's perception of a speakers trustworthiness
About the relationship between two ideas
Those that reinforce or change listeners' attitudes and beliefs.
A five step method for organizing a persuasive speech about a problem
Specific instance of the general claim
Using threats, manipulation, and even violence to force others to do something against their will.
General statement you believe your audience will accept as true
Such appeals are what Aristotle called
Language that indicates how certain you are about your major premise
Down
They'll pay more attention and carefully evaluate your points
To turn all that material into the logical basis for your speech. you must go through the process called
Has three elements: major premise, minor premise, and conclusion
A five step method for organizing a persuasive speech about a problem
The degree of expertise your audience thinks you have regarding your speech topic
Stems how much warmth, personality, and dynamism your audience sees in you
The development of logical reasons for your position