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Web Page Design Vocabulary

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Across
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A visual design style that communicates the functionality of a page element
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A quick way to assess visual weight on a website
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One design where content adjusts to different screen sizes
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The extent to which users can predict what they will find if they pursue a certain path on a web site or page.
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The measure of force an element exerts to attract the eye
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When the eye rests on a particular element on a web page, giving it attention
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A scrolling structure often used on homepages to allow a set of content elements to show in the same area
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The number of unique elements competing for attention on a page
Down
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A scrolling structure best used for casual discovery
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When a webpage incorrectly indicates that no content remains below the fold
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Prioritizing content into a series of related UI elements or pages
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The area on the web page that garners the most attention
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The space between two lines of text, measured from baseline to baseline
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The quality of text being easy to read
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A visual construct to communicate the priority of content elements through design elements such as size, weight, and color