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Web Page Design Vocabulary

Across
A visual design style that communicates the functionality of a page element
A quick way to assess visual weight on a website
One design where content adjusts to different screen sizes
The extent to which users can predict what they will find if they pursue a certain path on a web site or page.
The measure of force an element exerts to attract the eye
When the eye rests on a particular element on a web page, giving it attention
A scrolling structure often used on homepages to allow a set of content elements to show in the same area
The number of unique elements competing for attention on a page
Down
A scrolling structure best used for casual discovery
When a webpage incorrectly indicates that no content remains below the fold
Prioritizing content into a series of related UI elements or pages
The area on the web page that garners the most attention
The space between two lines of text, measured from baseline to baseline
The quality of text being easy to read
A visual construct to communicate the priority of content elements through design elements such as size, weight, and color