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Advertising Conventions

Across
An image within an advert
an appeal to credibility or character
the written text in an advertisement
specialist langaguage
uses the arguement that a person should believe or do something because 'everybody else' does
the people that advertisers are hoping to reach
The text within an advert
Positive words to attract attention
this code includes camera angles, special effects and lighting
Down
an appeal to logic or reason
a line of copy that is catchy and easily remembered. A 'catchprase'
symbolism that is used to show a thought or idea
music, sound effects and dialogue found in advertisements
comparing two things to get an reaction
an appeal to an audience's emotion
A symbol to present the product