My Crossword Maker Logo
Powered by BrightSprout
Save Status:
or to save your progress. The page will not refresh.
Controls:
SPACEBAR SWITCHES TYPING DIRECTION
Answer Key:
Edit a Copy:
Make Your Own:
Crossword Word Search Worksheet
Rate This Puzzle:
Log in or sign up to rate this puzzle.

Chapter 7

Across
Is a web based service that allows individuals to do three things.
Individuals who actively filter, interpret, or provide product and brand relevant information to their family, friends, and colleagues.
A micro-blogging tool
Nonmembership groups with a positive attraction
Two or more individuals who share a set of norms, values, or beliefs
Are personalized journals where people and organizations can keep a running dialogue.
The exponential expansion of WOM.
Is characterized by consciousness of kind, shared rituals and traditions, and a sense of moral responsibility.
The naive subject almost always agrees with the incorrect judgment of the others.
Down
Individuals sharing information with other individuals in a verbal form
Also called value-expressive influence
Generalized market influencers
Individual consumers presumably go through a series of these steps
It leads to enhanced knowledge about and experience with the product category or activity.
Is a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class and more.
Consumers tend to be cautious about innovations.
Can be a critical marketing tool
Is an online "pass-it-along" strategy
Utilitarian influence
Is a community that interacts over time around a topic of interest on the internet.
Is the manner in which innovations spread throughout a market