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Chapter 13

Across
Atmosphere referred to this
The sum of all the physical features of a retail environment
Is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers
Include decor, sounds, aromas, etc
Is the reason the consumption activity is occurring
Questions managers ask
Marketeers need to understand this
Situational characteristics that deal with the effect of time on consumer behavior.
Features of the individual person that are not lasting characteristics
Are the other individuals present in the particular situation
Influence consumers in order to develop marketing strategies that enhance the purchase of their products
Down
As all those factors particular to a time and place that do not follow from a knowledge of the stable attributes
A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning.
A negative emotion influenced by both the product and the situation
Can create significant social problems as well as opportunities for marketers
Transient feeling states that are generally not tied to a specific event or object