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Chapter 15

Across
Can involve independent sources, personal sources, and etc.
Is defined as searches for information from a mobile device pertaining to the current geographic location of a consumer
Acquire information for possible later use and because the process itself is pleasurable.
Those brands consumers are aware of and view in a neutral manner.
Involves techniques designed to ensure that a company's web pages are accessible to search engines
Those brands or products one will evaluate for the solution of a particular consumer problem.
Down
Involves tracking consumer click patterns on a website and using that information to decide on banner ad placement.
Software robots
Evoked set
Three things to determine information from long term memory.
Those brands consumers are aware of
Those brands consumers are aware of and view negatively.