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Chapter 17

Across
Relate to consumer fears regarding how personal information about them that is gathered online might be used.
A consumer characteristic as well as a product characteristics.
A shopping style that puts particular emphasis on certain activities or shopping motivations.
Is a price presented by a marketer for the consumer to use to compare with the current price.
Influenced by such attributes as lighting, layout, etc.
Catalogs, telemarketing, etc.
Same as the concept of brand image.
Manipulating the physical retail or service environment to create specific mood responses in shoppers.
Sales of additional items to customers who came to purchase an advertised items
Down
Is a price or price range that a consumer retrieves from memory to compare with a price in the market.
The store being temporarily out of a particular brand.
Used to calculate the level of store attraction based on store size and distance from the consumer.
Consumers who browse and/or purchase in more than one channel simultaneoously.
A price with which other prices are compared.
Related to store image