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Chapter 18

Across
An attempt to develop an ongoing, expanding exchange relationship with a firm's customers.
When negative emotions or guilt feelings are aroused by the use of a product or a service.
Occurs when a consumer actively acquires a product that is not used.
Has an emotional attachment to the brand or firm
Consumers buying the same brand of goods rather than competing brands.
A substantial amount of effort is being focused on this.
Continue to buy the same brand even if they aren't emotionally attached to it.
When one consumer sells a product directly to another with or without the assistance of a commercial intermediary.
Garnered considerable interest
A consumer using a product in a a new way.
Waste consisting of discarded electronic products.
Down
Physical functioning of the product.
Doubt or anxiety
Turnover in a firm's customer base.
Aesthetic or image enhancement performance.