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Chapter 4

Across
The process of describing and explaining the attitudes, values, and behaviors of an age group.
Estimate social status such as education, income, or occupation.
Is an estimate by the consumer of how much money he or she has available to spend on nonessentials
One's perceived age, a part of one's self-concept.
Dislike the upper-middle class
Companies
Is moderate in the united state.s
Group of persons who have experienced a common social, political, historical, and economic environment.
Take into account numerous variables simultaneously and weight these according to a scheme
Describe a population in terms of its size, distribution, and structure.
Down
Purchase expensive things to demonstrate their great wealth.
Is a two item index that is well developed and widely used.
Doing the in thing on a grand scale is important to this group.
Consumers 55 years of age and over.
Early adopters and difusers of information related to technology in terms
Aging processes and life events related to the physical health and mental outlook of older consumers.
Hierarchical division of a society into relatively distinct and homogeneous groups
One's position relative to others on one or more dimensions valued by society.