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Chapter 1

Across
a specific group that marketers will focus on.
the study of individuals, groups, or organizations and they processes they use.
making decisions that have negative consequences in the future,
anything a consumer acquires to meet a need.
The cost of owning.
signals that the firm provides about itself and its products.
an image of the product in the consumer's mind relative to competing products.
difference between benefits derived and the cost of acquiring benefits.
marketing mix is often referred to.
marketing strategies that'll have a positive effect on society.
most products in developed economies satisfy more than one need.
activities that are performed to enhance the primary product or primary service.
Down
thoughts about him or herself.
having product available where customers can buy it.
a major concern of marketers.
how one lives.
a portion of a larger market whose needs differ somewhat from the larger market.
product, price, communications, distribution, and services.
use to capture the structure and process of consumer behavior.
amount of money used to purchase a product.