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Chapter 17

Caleb Brown
Across
How much warmth, personality, and dynamism one's audience sees in theme
The general statement the audience is to believe
Greek philosophical word for credibility
Reasoning that draws a connection between two events or things and claim that one produced the other
Explicit statements that speak to these needs and feelings
Motivational appeals
Showing the audience one understands their needs, have their best interest in mind, and genuinely believe in the topic
A five-step method for organizing a persuasive speech about a problem
To turn all material into logical basis of a speech
Words that indicate the certainty of someone
Reasoning that supports a claim by drawing a comparison between two ideas or situations to show that what's true for one could be true for the other
Down
The use of threats, manipulation, and even violence to force others to do something against their will
Asking audience to agree to a small action in the hope to gain compliance over time
Specific instance of the general claim
Reasoning that stars with a generally held principle then shows how a specific instance relates to that principle
Audience's perception of a speaker's trustworthiness
To connect a set of specific, related facts to arrive at a more general conclusion
The development of logical reasons for one's position
The degree of expertise one's audience thinks one has regarding their speech topic
The relationship between the major and minor premise