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Chapter 17 Key Terms

Across
An audiences perception of a speaker's trustworthiness and the validity of the information provided by the speech.
Summarizing patterns into your argument.
Involves using threats, manipulation, and even violence to force others to do something against their will.
Relationship between two ideas.
Pay more attention and carefully evaluate your points.
Those that reinforce or change listeners attitudes and beliefs and possibly even motivates them to take action.
Explicit statements that speak to these needs and feelings.
Credibility
Much of human behavior is motivated by the desire to meet basic life needs.
Language that indicates how certain you are about your major premise.
Specific instance of the general claim.
When you start with a generally held principle and then show how a specific instance relates to that principle.
Logic
Down
How much warmth, personality, and dynamism your audience sees in you.
Who you are
The degree of expertise your audience thinks you have regarding your speech topic.
General statement you believe your audience will think is true.
Supports a claim by drawing a comparison between two ideas or situations to show that what's true for one could be true for the other.
False claims
Emotion