an international marketing strategy that focuses
on offering products at only one wholesaler or retailer in a particular
market area (_____Distribution)
an international marketing strategy in which a
product is distributed through several wholesalers or retailers in a
particular market (____Distribution)
organizations that move products from producers to
consumers and end users
the extent to which products are distributed
throughout a country and the number of intermediaries that are utilized
to carry the product
the process by which products and services
flow between producers, intermediaries, and consumers, including the
transfer of ownership
(_____ Distribution)
Down
a marketing strategy in which one member of the
market channel merges with or acquires another intermediary (_____ Integration)
The management of the flow of products and services among
marketing channel members
a marketing strategy in which a company
acquires or merges with another company (_____ Integration)
an international marketing strategy of using only
a limited number of channel intermediaries to sell products (______ Distribution)
the practice of distributing products through distribution
channels that are not authorized by the marketer of the product
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