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October 10 lecture crossword puzzle

Across
Type of targeting that uses variables used to categorize people by life characteristics (age, gender, education, etc.)
The practice of targeting specific groups or individuals with persuasive messages through the use of demographic information
Human tendency to be overconfident about the objective chances of experiencing a positive event (or avoiding a negative event). This is a reason why the third-person effect occurs.
Human tendency to perceive the self in ways that make us look good or at least better than other people. This is a reason why the third-person effect occurs
This occurs because when we perceive we are being persuaded. We are motivated to regain our freedom by doing what the persuasive messages tell us not to do. This is solved using entertainment education.
Down
Tracked through your online behavior, the websites you visit, your online purchases. A way to monitor behavior.
Finds how many people are watching a certain program and who they are. This is found by examining the percentage of TVs and mobile devices are tuned in. A way to monitor behavior.
Variables used to reflect attitudes, beliefs, and behavior. It’s a more precise form of targeting.
Describes an individual’s perception that the media have a stronger impact on others than on the self
Volume of persuasive messages and changes to communication channels leads to less attention to persuasive messages. A solution to this is ad targeting.