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Marketing Crossword

MM-I Crossword
(c) Dr. Vaishali Agarwal, IBA-Bangalore
Across
A collection of offering made available in a market by a marketer is known as _____mix.
In this form of marketing consumers are approached by emails and messages rather than through retailers.
These are the forces used to evaluate competitive intensity in a market.
It is a small fragment of a segment
The channel which is used to carry promotional messages.
Launch of Wagon R resulted in the decay of Alto K10 sales. This is known as __________
The _______statement provides a beginning point for marketing communication
The demand for your product fell 66% when the price increased by 50%. This is an example of _____demand.
Companies like HUL follow this distribution strategy
Down
This is an element of extended marketing mix used for services.
Apple follows this pricing strategy
A deeply held commitment to re-buy or re-patronize a preferred product.
_______promotion are incentives and schemes given to retailers and wholesalers
Process of dividing heterogeneous market in homogeneous groups
Intermediaries include retailers, _______, and logistic organizations.
This pricing strategy involves charging less in the initial stages and than increasing the prices.
Adding more layers to differentiate a product.
This brand uses undifferentiated target marketing
The ____dissonance consumers feel during post purchase stage.
A consumer is ____sensitive for products not consumed in public.