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What Is Marketing

Across
This marketing strategy is aimed at the consumer.
The ________ equation looks at the benefits and costs of purchasing a product or service.
The marketing _________is the idea that a business must consider the customers and competitors in business decisions.
A market that includes everyone.
Price point where supply and demand quantities meet.
Includes product, price, promotion and place.
Goods that have had their natural states altered.
Good that are produced for personal use.
Consists of advertising, sales promotions and publicity.
A marketing activity that includes a product name and trademark.
This marketing strategy sells the product to retails, importer and wholesalers, not the end user.
All the activities involved in selling goods and services.
Down
The __________ market includes all the consumers who are or may become interested in a product and can pay for it.
The primary goal of any brand strategy is to communicate the _______ of a product or service.
The specific group of consumers that the marketer wants to attract.
Goods used to make another product.
Amount of goods or service consumers want are willing and able to purchase.
Amount of goods or service available for purchase.
Another name for business goods.
Examples of ______ materials are; minerals, fish and farmed goods.