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Chapter 1: What is Marketing?

Across
The marketing _________is the idea that a business must consider the customers and competitors in business decisions.
Amount of goods or service consumers are willing and able to purchase.
This marketing strategy is aimed at the consumer.
A market that includes everyone.
The specific group of consumers that the marketer wants to attract.
Another name for business goods.
Goods used to make another product.
Consists of advertising, sales promotions and publicity.
This marketing strategy sells the product to retails, importer and wholesalers, not the end user.
A marketing activity that includes a product name and trademark.
Down
Good that are produced for personal use.
Goods that have had their natural states altered.
Examples of ______ materials are; minerals, fish and farmed goods.
Price point where supply and demand quantities meet.
The primary goal of any brand strategy is to communicate the _______ of a product or service.
Includes product, price, promotion and place.
The ________ equation looks at the benefits and costs of purchasing a product or service.
All the activities involved in selling goods and services.
Amount of goods or service available for purchase.
The __________ market includes all the consumers who are or may become interested in a product and can pay for it.