_____ mining is the process of developing and applying predictive analytics
___ variables that allow one to guess upcoming results based on data
: ____ application of mathematical techniques to predict customer behavior.
___ promotions done throughout the year at specific times
British statistician, “essentially all models are wrong but some are useful”
famous online retailer that uses the recommendation system
organizations must show how they comply with the data protection principles
____ promotion is seen while shopping inside a store
____ marketing is internet marketing that can be sent to a vast number of people quickly and with no cost
Down
____ Protection Act was implemented in 1998
another name for predictive model
____ potential is the study of an individual in the market segmentation
____ affinities are products that are more likely to be purchased together in the same transaction
Customer groups
___ seesaw demonstrates that there are two possible ways the profitability of a business can grow
coined the phrase, “competing analytics"
Customer ____ : customers that are likely to lapse
____ data that does not identify individuals, instead of personal data wherever possible
another name for descriptive model
___ model: a formula is calculated or a set of rules is applied in order to obtain the score or code for each customer
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