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Yearbook Essential Terms #2

Across
Questions that cannot be answered with one or two words. Requires the respondent to describe actions and reactions, and could have a different response from every person you ask.
Also known as negative space, is any area on a spread not taken up by content or graphics. It can make your visual message stronger and help navigate a reader through a spread.
The dominant element in a photo. The part of the image your eye goes to first.
This is the largest and highest quality photo on the spread.
The largest section of the book. Includes the professional portraits and names of all people at the school: seniors, underclassmen and faculty.
Down
Coverage philosophy and technique where the goal is to include every student at least twice. Some staffs take their goals to three or more.
Highlights one specific person, assuming that person’s story will capture enough attention to stand alone.
A writer’s specific focus on a broader topic.
An action photo that captures the moment or tells the story.
Elements such as color, white space, rule lines, gray screens, large initial letters and special type treatments which enhance the book’s design.