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Marketing Unit 2 Vocabulary

Across
Technique of suggesting additional items to go with merchandising requested by a customer
Sales to a final consumer
A series of steps that a salesperson goes through to help the customer make a satisfying buying decision
Type of sales approach Ex. "May I help you"
Process of helping customers find solutions to problems created by their needs and wants
Exchange of payment and product
Type of sales approach where you start with a comment about the product
A Office equipped with a large number of telephones
Selling technique that consists of translating product features into customer benfits
Selling that takes place inside the seller's place of business
Sales made from one business to another business
Searching for potential customers
Technique of showing a products of better qualities and features than the customer requested
People behind the scenes who help sales representative
Down
Salespeople in B2B sales
Second step of the approach stage of the sales process
Promising more than the product or the business can deliver
Type of sales approach consisting of a friendly welcome to your store or department
Payment arrangement that enables a customer to take possession of a product now but for it later
Selling that takes place outside the seller's place of business
Personal Selling done over the phone
Features and benefits of a product that will most likely convince a customer to buy the product