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Terminology for Persuasion

Teacher: English II
Across
Appeal to the audience's emotions
A statement or belief that the writer explains and then supports (the claim or stance)
A truthful or factual condition; a logical argument; the evidence that the inferences drawn from test
The attitudes and feelings associated with a word as opposed to a word’s literal meaning
Appeal to the audience's sense of right and wrong
A propaganda technique in which a famous or respectable person gives credibility to a product by recommending it
A false argument or invalid inference
A rhetorical strategy where any authority position (whether that authority is real of not) is used to strengthen the argument
Relating information in an impersonal manner without feelings or opinions
A delicate shade of difference
A mental leaning, inclination, prejudice or bent
Words and phrases that help explain relationships between sentences and allow a reader or writer to move from one idea to another
A word’s dictionary definition
Down
Discourse (speech or writing) intended to persuade based on logos
The spreading of ideas, information or rumor for the purpose of helping or injuring an institution, cause or person
a brief story included in order to capture the audience’s attention or to clarify a point
Clarity and distinctiveness of pronunciation; choice of words in speaking or writing
A point or statement in opposition to the argument being made in a written document or speech
An author’s attitude toward his or her subject
The quality or state of offering reasonable grounds for being believed
To suggest that swift action is necessary and anyone who doesn’t act could miss out; persuasion through desperation
To convince one to think or act a certain way
Appeal to the audience's reason and logic
A propaganda technique where a famous or respectable person gives credibility to a product by stating that he or she uses it
Acknowledging other valid opinions about a subject; the admitting of a point claimed in argument
Thinking or writing that includes personal feelings, attitudes and opinions
The quality of a piece of writing in which the ideas are clearly arranged so a reader can follow the progression from one idea to the next
An argument or proof that contradicts or opposes another viewpoint
Suggesting that everyone is doing or believing something and that you should, too
To suggest or express indirectly