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Chapter 10- STUDY GUIDE

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Across
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Creating an online message that is entertaining enough to get consumers to pass it on over the internet like a virus
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Cost per thousand, the cost of an ad per 1,000 people reached.
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A program that carries an advertiser's name in the program title
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A planned advertising effort, coordinated for a specific time period
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An advertisement on a Web site that appears on the screen either behind a Web page when someone leaves the site or on top of the website homepage when someone first visits
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Advertising in the form of a list and/or link to a company site domain name through a specific online search word or phrase
Down
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T/F Government protection for consumers dates back to the beginning of the 20th century
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The percentage of people who see an advertising message on an internet site and actually click through to learn more.
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Data about consumers characteristics such as age, gender, income level, marital status, geographic location and occupation
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Real Time Marketing