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Chapter 10- STUDY GUIDE

Across
Creating an online message that is entertaining enough to get consumers to pass it on over the internet like a virus
Cost per thousand, the cost of an ad per 1,000 people reached.
A program that carries an advertiser's name in the program title
A planned advertising effort, coordinated for a specific time period
An advertisement on a Web site that appears on the screen either behind a Web page when someone leaves the site or on top of the website homepage when someone first visits
Advertising in the form of a list and/or link to a company site domain name through a specific online search word or phrase
Down
T/F Government protection for consumers dates back to the beginning of the 20th century
The percentage of people who see an advertising message on an internet site and actually click through to learn more.
Data about consumers characteristics such as age, gender, income level, marital status, geographic location and occupation
Real Time Marketing