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Chapter 2- retail management

By: Adrian Cunningham-washington 
Across
Reflect the retailer’s desire needs to help society fulfill some of its
is a statement of the retailer’s purpose/ what it wants to accomplish in the larger environment.
Combination of merchandise, price, advertising and promotion, location, customer service and selling, and store layout and design
Deal directly with the monetary return a retailer desires from its business
It shows how much profit a retailer makes on each dollar of sales after all expenses and taxes have been made.
are the end points of an organization’s mission and are what it seeks through the ongoing, long-run operations of the organization.
the amount of capital the owners have invested in the business.
Down
: Statement of the tangible and intangible results a customer receives from shopping
Reflect the retailers’ desire to help individuals employed in retailing fulfill some of their needs
is adapting the resources of the firm to the opportunities and threats of an ever-changing retail environment
retailer’s annual net sales is divided by total assets
What unfortunate environmental trends may hurt our future performance?Is an example of what SWOT memer?
all the capital used in the business, whether provided by the owners or by the creditors