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Semiotics

Across
the analysis of anything that can stand for something else
the Theorist credited with creating this theory
knowledge presented as common sense
the process of unmasking contradictions within text
the combination of the signifier and the signified
______ sign system; a descriptive sign without ideological content
Down
the connotative meaning that signs carry wherever they go
a mythic sign that has lost its historical referent
the tradition that this theory is under
the meaning we associate with the sign
the physical form of the sign as we understand it