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Advertising Techniques!

Teacher: Ms. Wood
Name:____________________________________
Across
Having someone who has used the product say why they like it and encourage others to use it.
Using everyday looking people so you can picture yourself with the product.
Words that sound good but say nothing.
Making you like a product by associating it with something you already like.
Making a product seem exclusive or expensive to make it desirable for the upper class.
Down
Emphasizing good qualities and downplaying negative qualities.
Encouraging others to buy a product so they can be part of the "in" crowd.
Using vague statistics and numbers that resemble research to make a product sound good.
Using loyalty and love of your country to sell a product.
Emphasizing the good qualities of your own product by making a competitor seem bad.