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Argument and Appeals

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Across
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A _____ is a dispute between two people without reasoning.
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The targeted ____ is who you should direct your claims towards, accounting for their own views.
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The article's timeliness or relevancy - often in terms of cultural and/or societal knowledge
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Who was the first person to employ ethos in their speeches?
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By using words with particular _____, an author can guide the reader to see the argument from the author's point of view.
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An ____ is different from a quarrel in that you need a reason for the assertion made.
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The argument itself; the reasoning; logical evidence
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Example of ____: Her hair was as golden as a lion.
Down
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An _____ is a comparison between two things typically for the purpose of clarification. Example: Life is like a race.
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What is the greek definition of Kairos?
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Example of ____: Life is a rollercoaster.
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Words, or images used to activate emotions
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How a text or author creates credibility and trustworthiness