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Argument and Appeals

Across
A _____ is a dispute between two people without reasoning.
The targeted ____ is who you should direct your claims towards, accounting for their own views.
The article's timeliness or relevancy - often in terms of cultural and/or societal knowledge
Who was the first person to employ ethos in their speeches?
By using words with particular _____, an author can guide the reader to see the argument from the author's point of view.
An ____ is different from a quarrel in that you need a reason for the assertion made.
The argument itself; the reasoning; logical evidence
Example of ____: Her hair was as golden as a lion.
Down
An _____ is a comparison between two things typically for the purpose of clarification. Example: Life is like a race.
What is the greek definition of Kairos?
Example of ____: Life is a rollercoaster.
Words, or images used to activate emotions
How a text or author creates credibility and trustworthiness