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Ch 6 Vocabulary

Across
How possible or worthwhile it is to pursue your idea, to see if it is actually an opportunity.
The process of adding up all the expected benefits of an opportunity and subtracting all the expected costs.
A product or service that people desire.
Something that people must have to survive, such as water, food, clothing, or shelter.
A legal document in which a person or group agrees to keep certain information confidential.
The value of what you will give up to get something.
One or two-page summary of highlights including the key selling points of the investment opportunity.
A business evaluation method that draws it's name from the four area it evaluates (Strengths, Weaknesses, Opportunities, and Threats).
Down
A product or service that people desire.
A consumer need or want that can be met by a new business.
Gives the buyer the right to sell the company's products or services in a particular location and for a specified length of time.
A regular, ongoing payment that is based on a percentage of the sales a franchise earns.
A logical thought process that involves analyzing and evaluating a situation or object.
A statement of your business goals.
A thought process that involves looking at a situation or object in new ways.
The period of time you have to act before the opportunity is lost.
Costs and benefits based on personal values and priorities.
A convention where related businesses come to promote their products or services.
Someone who is licensed to sell businesses.