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Chapter 22-24: "Thank You For Arguing"

Across
Rhetoric #2 being used in Chapter 22.
Step one of recovering from a screw up. Don’t get defensive and engage in earnest butt covering, don’t dredge up an excuse.
Never address your screw-up with an ________.
Chapter 22 appeals to the mix of ______ & _______ .(Aristotle's 3)
Purpose of recovering is to recover your reputation. To come out with a better, shinier, more trustworthy, and more likable image than you had before.
the sense that you’re right here, right now
Step two of recovering from a screw up. Know your timing (kairos) deliver the news before others can so you can deliver it in your own terms, and then rapidly ___________.
Language unique to the group and allows you to get in tight with your audience.
Once defined as the study of ideas, now defined as "shared beliefs"
Let Kairos fix your ______.
The art of seizing the perfect persuasive moment
Chapter 24 appeals to ______ (Aristotle's 3).
You will find the perfect persuasive moment in a time of _________ or _______.
Disinterest (shows you really care, and can fix the problem) can’t work in isolation from phronesis.
Down
Saying one thing to outsiders with a meaning revealed only to your group
Step three of recovering from a screw up. Having a plan before you present the news. Asking yourself “How are we going to keep this from happening again?” Thus switching to the future.
surest way to commit an audience to an action is to get them to identify with it - to see the choice as one that helps define them as a group
If your audience is self-satisfied with their current opinion, you lack a _____________.
Practical wisdom (being adaptable- the skill of knowing what to do under varying circumstances.)
Terms that appeal to you and define you with a group of others. Be conscious when a persuader is using them.
"The whole point of persuasion is to make everyone eager to ______-"
"In the identity strategy, ______ is a distraction."
Virtue (standing for a cause or for larger values)
Kairos is all about finding the correct _____ to persuade your audience