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Chapter 7 - Distribution

Across
A business established when it acquires the right to offer, sell, or distribute an organization's goods or services according to that organization's marketing format.
Channel ____ is the selection and motivation of individual channel members and evaluation of their performance over time.
Canadians are turning in increasing numbers to the ___ to help them plan and book their travel.
Channels of distribution that operate between the organization and the consumer.
____ Distribution Strategy is a plan to restrict the number of channels used to distribute products and service to customers.
____ Distribution Strategy is a plan to use more than one but less than all of the possible channels to distribute products and services to customers.
A partnership formed when organizations combine resources through a contractual agreement that allows them to overcome each other's weaknesses by benefiting from each another's strengths.
____ Distribution Channel is a channel that an organization delivers its product or service to the consumer without any intermediaries.
Down
Which of the 4P's of marketing is the distribution system?
Tour ___ are intermediaries that offer packaged vacation tours to the general public.
____ Distribution Channel is a channel that an organization distributes its products or service with the assistance of intermediaries.
____ Marketing System consists of a loose collection of independent organizations, each of which tries to maximize its own success.
Travel ___ are intermediaries that specialize in performing one or more functions of an organization's distribution system.
____/Meeting Planners plan and coordinate their organizations' external meeting events.
___ Marketing System is a distribution system in which all members of the distribution channel work together as a unified whole.
____ Distribution System is a plan to maximize the exposure of products and services using all available outlets or intermediaries.
___ Conflict that is between organizations at the same level of the distribution channel.
____ Agents are intermediaries that sell travel products and services.
Channel ___ occurs when one member of a distribution channel perceives another to be engaged in behaviour that prevents or hinders the first member from achieving its goals.