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Chapter 6 - Pricing

Across
Pricing at a lower level to get maximum sales and market share.
A pricing that relates to day-to-day techniques, which can be rapidly altered to suit changing conditions in the marketplace.
Price ___. A range of products and prices that will suit the budget of all target markets.
___-for-money pricing. The intention is to charge medium prices and emphasized that the product or service represents excellent value at this price
A pricing where a decision is made to set prices above market price, to reflect either the image of quality or the status of the product or service.
A pricing where companies sell a product at two or more prices, despite the fact that the product costs are the same.
Another name for buyer-based pricing.
Pricing where you add a standard markup to the cost of the product or service to arrive at the final price
Down
A pricing where the objective is to beat out the competition by setting lower prices, so the lower prices used as a trigger for immediate purchasing.
Profit made on sales of goods and service.
Product ___ pricing. Grouping together a company’s products to promote them as a package.
Costs that do not vary with the amount of the product or service provided.
Using slightly lower prices to give consumers the perception of added value.
Market ___. Setting high prices at the launch stage and progressively lowering them as the product becomes better established.
Costs that increase as more of a product or service is provided.
Yield _____. Developing strategies to maximize opportunities for the sale of an organization’s perishable products.
A pricing used by companies when they temporarily sell products below their normal list price (or rack rate).