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Advertising Techniques

Across
Convincing people to accept someone or something because it's popular.
Using numbers or information that sounds "scientific" to promote a product.
Using negative words to turn you against the competition.
Telling only positive things about something or someone.
Suggesting that a product will make you special.
Suggesting that a person or product will protect you against something unpleasant.
Down
Trying to show that a product is for "ordinary" people just like you.
Comparing a product or person to another, without providing the whole comparison
Using big promises that don't really mean anything.
Using a famous person to make you buy something.
Repeating a name or slogan over and over in the same ad.