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Persuasive Techniques/Argument Elements

Teacher: MRS C.
Across
Taps into a need to feel superior to others
Taps into personal emotions
Taps into the desire to belong
Material that helps to prove a claim
Statement which can be proven
Gains moral support by linking to a value
Down
Connects a product, candidate, or cause with a positive image or idea
Backed by a celebrity, expert, or customer
Statement of emotion or belief
Words that enlists strong emotions
Used to disprove or answer another viewpoint
The authors position on the issue or problem