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Customer Value Propositions

Across
Shows your customers that what you're offering is similar to/on par with others in your category
Value prop in which you stress all distinguishing benefits a market offering has relative to the next best alternative
When you track and document cost savings, value, and benefit to a customer after you've sold them and use it to sell new customers
Necessary to construct a resonating focus value prop (costs money and takes time)
Type of problem that is optional and doesn't really need a solution- nice to have, not need to have
Gold standard of value props, you stress one or two points of difference specifically tailored to deliver the most value to your customer
Makes clear to customers that what you're offering has unique benefits
Down
Where you let the value proposition do the work for you in sales
Most basic type of value proposition, lists all the benefits you offer to your customer
Constructing and maintaining an effective customer value proposition should be this type of skill
Using words to express a mathematical calculation that proves what you offer is superior to the next best alternative