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Writing 2: CH.12-14

1
2
3
4
5
6
7
8
9
Across
1
The "I" in the AIDA formula
4
Great for web promotion... Ch 12 suggests putting one of these at the top of a news release
5
The "D" in the AIDA formula
6
An acronym used frequently in these chapters...a formula used to persuade your audience
7
Talked about in ch. 14 said to be the simplest-and cheapest way for a wed newbie to get a presence on the Internet.. examples were WordPress,Blogger, and Tumblr
9
First "A" in the AIDA formula
Down
2
Written for two different audiences.. Must deliver real news not just an announcement.. discussed in ch. 12
3
An inexpensive way of getting your message out to the world
6
Second "A" in the AIDA formula
8
Great social media platform for web promotion... allows up to 280 characters