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Market Research

Across
research that studies when, why, how, and where people do or do not buy a product
separating prospective buyers into groups that share common needs and that will respond similar to marketing efforts
monitoring a brands performance with an advertisement to determine the effectiveness of the media targeting, the quality of the advertisements, and ROI
tracking the pattern of eye movements to determine what part of an advertisement consumers look at and for what length
research that uses numbers for data to analyze results
the characteristics that are found in a given market, such as the number of buyers and sellers, the levels of competition, etc. Perfect competition, monopolistic competition, oligopoly, and monopoly are generally the four types of market structures
research that uses exploratory techniques to obtain words and descriptions as data, as opposed to numerical data
objective classifications of consumers, such as their age, income, sex, education, etc.
a type of qualitative research where a group of people have a discussion on their perceptions, opinions, etc., toward a product or service
Down
a group of people who have similar attributes
the process of gathering, recording, and analyzing data and information about customers, competitors, and the market in which you intend to enter
a group of people who have diverse attributes
how data is categorized in order to be analyzed
a combination of geographic and demographic information