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BUS 20 Exam Review

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Across
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Any activity that seeks to earn a profit by offering a good or service is called a ____________.
5
A firm gathers ___________ data by conducting surveys, interviewing customers, or mailing out questionnaires.
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The resources that contribute to wealth creation are known as the Factors of ______
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The first step in the accounting cycle.
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Not having enough money to start and grow a business is called ________.
14
The process of dividing the total market into several groups with similar characteristics is called Market _____________.
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Any distribution method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as _______ marketing.
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Rent, utilities, and salaries are examples of Operating ________.
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People with unsatisfied wants and needs who have both the ability and the willingness to buy are a ________
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Reviewing a company’s strengths and weaknesses is part of doing a _________ analysis.
Down
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Vans shoes only sells products in their stores and a few places online. This distribution coverage is ________.
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The goal of __________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange.
4
Oreos come in many flavors. This is an example of a ______________.
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Business____________ scanning is the process of identifying factors in Social, Regulatory, and other categories that can affect marketing success.
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Revenue, minus cost of goods sold = ____________.
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A financial report that is like a snapshot in time of an organization.
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Buying a new pair of shoes would be classified as a ______product.
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All of the money an organization bring in.
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Analyzing and understanding why consumers buy what they buy is called consumer______.
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The kind of financing where a stake of the business is given in exchange for money.