Marketing requires product,price, place, and ___ decisions.
The nutrient content of a product should be found on the ___.
___services are the nonphysical aspect of the product such as warranties, financing, support , after-sale services.
A ___ statement is a broad dexcription of a firm's objective and plans.
Reverse ___is when a company turns to its subsidiaries in less developed markets for a new product.
Brands owned by a ___are called private label brands.
____ excellence is a macro strategy achieved through efficient operations and excellent supply chain management.
The complete set of all products offered by a firm is its product ___.
Growth strategy that introduces a new product or service to a new market segment.
When a customer buys the same brand repeatedly it is brand ____.
The ___majority purchase group is crucial because few new products can be successful until they buy them.
Process by which businesses sell to consumers is business to ____ marketing.
The ____stage of the product life cycle is when sales peak and profits begin to decline.
Down
Considered to be products that are in a low growth market and have a low market share.
Market ____ is a growth strategy which focuses on increasing sales to existing customers.
____testing uses customers to test a new product before release.
___excellence is a macro strategy achieved by having a good physical location and internet presence.
The timing of the release of a product is critical to its launch
Process of dividing the market into groups of customers with different wants, needs, or characteristics.
A new product that can create new markets and provide tremendous value to the firm is a ____ product.
___is about satisfying customer needs and wants
When a company combines 2 or more of its restaurant chains into one sore space it is called _____.
First phase of the marketing plan
Consumer who relies on traditional products until they are no longer available.
When an insurance salesman calls to sell life insurance is is considered an _____product.
A firm uses ____ analysis that assesses the company's internal/external environment.
A brand ___ refers to the use of the same brand in a different product line.
A toothpaste tube is an example of a ___ package.
Philosophy and set of strategies, programs, and systems that focus on building customer loyalty.
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