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Chapter 18

Dillon Paton
Across
Question that concerns what should be done
Ask for ___ amounts of change
A combination of personality and dynastism seen by the audience
Trying to persuade your audience to take___
Another name for logical proof
Allowing the listening to picture what you are talking about
Proof based on facts
Make sure to secure a ___ response
Exposure that makes listeners avoid information that contradicts their own ideas
Social proof that shows people doing things they shouldn't
Proof that rewards you as believable
Down
Another name for emotional proof
Question that concerns what people consider good or bad
These attacks involve accusing another of wrongdoing
Proof that appeals to feeling
Speech part of information and part persuasion
The knowledge and expertise an audience thinks you have
Speech design to inspire recent graduates
Persuasive strategy and way of organizing your speech
Social proof showing other people do what you want them to do