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Chapter 18

Dillon Paton
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Across
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Question that concerns what should be done
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Ask for ___ amounts of change
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A combination of personality and dynastism seen by the audience
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Trying to persuade your audience to take___
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Another name for logical proof
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Allowing the listening to picture what you are talking about
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Proof based on facts
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Make sure to secure a ___ response
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Exposure that makes listeners avoid information that contradicts their own ideas
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Social proof that shows people doing things they shouldn't
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Proof that rewards you as believable
Down
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Another name for emotional proof
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Question that concerns what people consider good or bad
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These attacks involve accusing another of wrongdoing
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Proof that appeals to feeling
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Speech part of information and part persuasion
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The knowledge and expertise an audience thinks you have
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Speech design to inspire recent graduates
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Persuasive strategy and way of organizing your speech
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Social proof showing other people do what you want them to do