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FMD 258 Midterm

Across
Company rents space within a retail store similar to a leased department.
Appropriate when barriers to entry are low yet the market is culturally distant in terms of consumer and behavior or retailing structures.
Perception a customer has of a company or product relation to others
Sell rights of brand to manufacturers company topically receives a royalty.
Detailed forward-thinking descriptive piece written by a company.
A brief paragraph that concisely describes a business and its reason for existence.
Encompasses the design and engeneering of products to be serviceable, producible and profitable.
Two or more brands join to reach customers more effectively increasing sales for all parties.
Socioeconomic rank, lifestyle groups, geography
Content, community, commerce, context and...
A reduction in the international exchange value of currency.
Items that customers do not engage in advanced planning.
Inverse of a heat map. Darker areas indicate fewer fixations.
Down
Increase in prices over time because of an increase in volume of money and credit.
The amount of money a family has available for purchase after taxes.
A parent company selling one of its businesses to other company.
Selling products or services directly to the public.
Companies that do business only in their home countries.
A country or region that is progressing toward becoming an advanced economy and are prime targets for retail development.
Suppliers sell through as many retailers as possible.
A large store that specializes in a particular type of merchendise and becomes dominant in its own category.
It is commonly used in the field of statistics in place of saying "per person".
Two or more companies pooling resources in order to be one larger company.
Psychographic and demographic information that segments the population into a group