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Chapter 6 consumer behavior

Across
The collection of alternatives a consumer considers when making a decision
External influences such as culture, social class, reference groups, family, opinion leaders
Are trendsetters who purchase new products before others in a group, and then influence others in their purchases
Behavior that occurs for purchases that consumers make less frequently and when their knowledge or experience is limited
Is an imbalance between the consumer's actual and desired states
Based upon an individual's occupation, education, income, wealth, and possessions
Inner states that direct a person toward the goal of satisfying a need
The meaning a person attributes to incoming stimuli gathered through the five senses - sight,hearing , touch, taste, smell
External factors related to the particular circumstances under which a purchase is made
The process through which the ultimate buyer or household consumer makes purchase decisions
A persons view of themselves
Down
Immediate or expected changes in consumer behavior as a result of experience
A person's enduring favorable or unfavorable evaluations, emotions or tendencies toward some object or idea
The most complex decision style and occurs high involvement
The values, beliefs, preferences, and tastes handed down from one generation to the next
People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior, values, and conduct
Are groups with their own distinct modes of behavior
Are factors internal to the individual
Behavior that occurs for low-involvement products that consumers purchase on a frequent basis
The degree of interest an individual has in a product, as well as how important that product is to them